Merchandise store · Shopify
Osirus Jack.
Getting Osirus Jack’s store ready for the Tsar Noir launch in one week.
Visit website- My contribution
- Shopify · UX · Conversion
- Client
- Osirus Jack
- Date
- Platform
- Shopify
The project
Osirus Jack, a member of the 667 collective, extends his musical identity through merchandise collections. For Tsar Noir, I reworked his Shopify store to align the design with the collection and make purchasing more straightforward.
The brief
The store faced conversion issues and cart abandonment. With one week until launch, the priority was to remove uncertainty around products, pricing and checkout while respecting the Tsar Noir identity.
What I did
- Redesigned the storefront and navigation around the Tsar Noir identity.
- Reorganised product pages, descriptions, pricing and calls to action.
- Simplified checkout with purchases available without creating an account.
- Worked on performance and SEO content.
The result
A redesigned store for the Tsar Noir launch, from discovering the collection to checkout. Essential information is easier to find and guest checkout shortens the purchase journey.
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