Merchandise store · Shopify
667 EKIP.
A redesign of the 667 collective’s store ahead of a new collection launch.
Visit website- Client
- 667 · Ligue des Ombres
- Date
- Platform
- Shopify
The project
667 is a French-Senegalese hip-hop collective. Its store connects the collective’s visual identity, collections and community.
The brief
The store faced conversion issues and cart abandonment. The redesign had to be delivered within one week, ahead of a new collection release.
What I did
- Redesigned the Shopify storefront and navigation around the collective’s identity.
- Clarified product pages, descriptions and calls to action.
- Simplified the purchase journey with guest checkout and clearer pricing.
- Added live chat and worked on performance and SEO content.
The result
A refreshed store for the new collection, with a more direct purchase journey and a visual identity faithful to 667.
Website previews
