Law firm · Framer
ASL.
A new identity and a clearer website for a Dubai law firm.
Visit website- Client
- ASL
- Date
- Platform
- Framer
The project
ASL advises clients in the UAE and the MENA region on corporate law, real estate and dispute resolution. The project focused on updating its online presence to better represent the firm and its expertise.
The brief
The previous Squarespace site no longer reflected the firm’s identity. Its services were difficult to navigate, and publishing articles or consultant profiles was limited.
What I did
- Refreshed visual identity, typography and iconography.
- Rebuilt the site in Framer and reorganized its service pages.
- Set up a CMS for articles, insights and consultant profiles.
- Worked on performance, SEO, structured data and the sitemap.
The result
A site that reflects ASL’s new identity, presents its services clearly and gives the firm a publishing foundation it can grow.
Website previews
