E-commerce and CRM engagement
667 EKIP
I support 667 EKIP across the email marketing and CRM ecosystem connected to Shopify, from database organisation to campaigns and automations.
Client engagement
01
Context
Email plays an important role in 667 EKIP’s customer relationships. I organise the database, structure the journeys and keep the tools aligned with the actual need.
02
My role
- Migration of email marketing to Omnisend.
- Cleanup and segmentation of the contact base.
- Setting up relationship automations.
- Designing and sending campaigns.
03
Objectives pursued
- Better organised contacts and segments.
- Improved customer journeys after a first purchase.
- Support for conversion and retention.
- Performance monitoring and control of tool costs.
No revenue, contact volume, rate or financial data is published without explicit authorisation. My work covers email marketing and CRM, not a full store redesign.