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Evan Laulom

Expertise

Being visible is not enough. You need to be understood.

I work on what helps Google and AI assistants find your business, understand what you offer and surface accurate information.

01

What needs to change

The right people should find you at the right time and quickly understand your offer. That takes useful pages, a clear structure and consistent information.

02

This may sound familiar

The right people should find you at the right time and quickly understand your offer. That takes useful pages, a clear structure and consistent information.

  • A website that does not appear for searches matching your business.
  • Pages that exist but do not answer the questions people actually ask.
  • Business information that is inconsistent from one place to another.
  • A local business whose presence on maps and directories is incomplete.

03

What I can take care of

I work on what helps Google and AI assistants find your business, understand what you offer and surface accurate information.

  • Technical SEO: indexing, URL structure, performance, structured data.
  • Site structure and page hierarchy.
  • Useful content, written around concrete questions.
  • Local visibility when it is relevant to your business.
  • GEO/AEO: making your information usable by generative and answer engines.
  • Visibility monitoring over time.

04

What you get

I work on what helps Google and AI assistants find your business, understand what you offer and surface accurate information.

  • A technical and editorial review with ranked priorities.
  • A page structure and a content plan.
  • The technical fixes applied to the site.
  • Simple monitoring of visibility changes.

05

How I approach it

The right people should find you at the right time and quickly understand your offer. That takes useful pages, a clear structure and consistent information.

  • I make the acronyms useful: SEO helps search engines understand your pages; GEO and AEO address how generative and answer engines use your information.
  • I first fix what prevents the site from being crawled or understood, before adding more content.
  • I promise neither rankings nor citations. Google and AI assistants cannot be ordered around; I focus on the factors we can genuinely improve.